Design Evolution

Product development shop that specializes in human-centered design for websites and apps.

Nonprofit Website

Latino Business Action Network

Desktop, Mobile

Event Manager



Social Media Analytics


Desktop, Large display, Mobile

Inclusive service.

Design is at the center of my practice. I create valuable user experiences through simple and meaningful interfaces. Invest in research to reach high engagement for your product.

UX / UI / Visual

Learn about your users and design for them

Product Management

Release regularly and test before product launch

Digital Marketing

Engage throughout the customer journey

Data Science

Discover predictive models with machine learning

Diverse experience.

The teams I work with inspire me to create and share revolutionary ideas openly.

Hector has done great work for us and has been effective, flexible and taken our … not always clear guidance and sometimes hasty requests and always delivered!

Tiq Chapa

Director of External Relations, LBAN

Pricing for scale.

My system can get you anywhere at any stage.

Or I offer packages suited for your websites and apps.

Commitment to Diversity and Inclusion.

I work best with teams that value collaboration, empathy, trust, action, and diversity.

Design thoughts, etc.

Evaluate-Generate Cycle: Recreating the Design Model

Designing in Circles Designers— or more accurately, strategists who use design—often fit processes into cycles. While the creative process can take several forms, nearly every model of the design cycle is a circle. Here are a few images I’ve encountered in my career...

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Enjoying Life’s Adventures with You

Let’s try a short activity together: On the top left corner of a scrap piece of paper, write down your age. About 1cm below, write down the next number, add another 1cm below that number and write the next number. Continue until you reach 80. When you’re finished,...

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Hostel Design: Curating the Traveler’s Journey

Traveling to South East Asia improved my design intuition by nurturing empathy and sensitivity toward other people’s lived experiences. I never knew that some islands in Indonesia are majority Muslims and others are majority Buddhist with some Christians scattered...

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Let's design your next success together.

I’m honored you’ve made it this far. Here’s a joke from my mom:

A woman sets up her avocado stand at a park patrolled by a security guard. “Avocados, avocados, avocados!” she yells out.
The security guard walks to her stand and says, “Hey, can you please keep it down? This is a park.”
“Avocados, avocados, AVOCADOS!” she continues.
“Ma’am please, keep it down or else,” he insists.
“I swear, one more time!”
“AVOCADOS, AVOCADOS, AVOCADOS!” He grabs the box of avocados and stomps all over them.
She looks over at the box, “GUACAMOLE, GUACAMOLE!”

Have a wonderful day ☺!