HYP3R
Analytics Dashboard for Social Media Marketers
Web & Mobile Native
HYP3R enables brand managers to engage with social media users by aggregating content from different networks and their geo-location coordinates. The redesign of the core analytics product for web and mobile improved the user's visibility of location data. The dashboard visualization product displayed analytics and content on large screens. The Salesforce integration paired customer data with social media activity.
See desktop prototype →See mobile prototype →Kissmetrics
Analytics for Digital Marketers
Web
Kissmetrics equips digital marketers in small to mid-size SaaS and e-commerce businesses to understand customer behavior. Quantitative and qualitative data of critical user segments informed the re-design of the Customer Funnel feature. The company initiative to integrate design across the business included a day-long design thinking workshop, Design Toolkit booklet, and public user studies.
See case study →HYP3R
Predictive Modeling for Social Media Marketers
Data Science
HYP3R users depend on reactions when engaging with social media users to meet their internal marketing objectives. Our Data Analyst and I articulated a core business problem, applied statistical methods to validate our hypothesis, and built a machine learning model that predicted in-app brand engagements by social media followers.
Latino Business Action Network at Stanford
Corporate Website for Latinx Entrepreneurial Community
Web
The Latino Business Action Network empowers Latinx entrepreneurs to scale their high-growth businesses through research awareness and a curated Leadership curriculum. The core team launched a complete redesign of the company website. The team participated in various design thinking workshops, set engagement goals using historical data in Google Analytics, and integrated Stripe payments plugin to accept donations online.